If you think for a minute that it doesn’t, then get on the phone or sit upright at your computer to listen to or read some of the phone calls and e-mails CRO magazine received from irate companies that found themselves MIA from the list or lower in the rankings than they would have liked.
Somewhere in a corporate boardroom or in the compliance officer’s suite, rest assured that an Excel wizard is analyzing the category ranks and studying the algorithm, trying to figure out what Intel (No. 1) did right in Environment or Climate Change, or why a competitor ascended or nosedived this year in the ordering.
And, although it may be about bragging rights for some firms, for many corporations their position on 100 Best may impact operations. It also translates into recognition for some of their policies and practices, a well-earned “attaboy” from an unbiased arbiter.
Dave Stangis, the Director of Corporate Responsibility for Intel, which has been on the list since Business Ethics magazine developed it nine years ago, characterizes Intel’s top-of-the heap ranking as “a really strong attribution.”
He adds that 100 Best over the years has had “a huge impact internally” at the company and executives view the category scores and rankings as a significant “learning opportunity.”
Business Ethics magazine published 100 Best for the first seven years, and CRO published 100 Best in 2007, and now presents 100 Best 2008.
In the nine years that 100 Best has been tabulated, just three companies—Intel, Cisco (No. 14) and Starbucks (No. 35)—have appeared on the list every year. See the full list now (pdf).